{
Berjaya Food Berhad

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}
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zus coffee plans aggressive expansion in southeast asia amid starbucks decline

Zus Coffee plans to open nearly 200 new stores in Southeast Asia by 2025, including 107 in Malaysia, 80 in the Philippines, and its first locations in Thailand and Indonesia. The chain has surpassed Starbucks as Malaysia’s largest coffee operator, capitalizing on Starbucks' recent decline due to geopolitical tensions affecting its local operator.With a technology-driven model, Zus Coffee reported a threefold increase in net income to 37 million ringgit (US$8.4 million) in 2024, with 70% of sales from online orders. Their strategy of localizing flavors and reducing operational costs allows them to offer products over 20% cheaper than Starbucks, effectively creating a new market segment in Malaysia.
Tech in Asia
United States Dollar Malaysian Ringgit Berjaya Food Berhad Starbucks Corp SGP THA PHL MYS IDN Show more
Business & Industry, Market Report
07:06 24.04.2025
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